Xiaomi becomes title sponsor of 2025 China Endurance Championship

On May 23, 2025, Xiaomi and CEC China Automobile Endurance Championship jointly announced that Xiaomi officially became the title sponsor of CEC 2025 season. In this season, Xiaomi will accompany the endurance national race throughout the whole process, across mountains and seas. In the arena known for endurance, the two parties will work together to create more exciting events and jointly promote the culture of racing sports.

Xiaomi officially announced the title sponsorship of CECStrong forces join forces to create a new chapter

From May 30 to June 1, the opening match of the Xiaomi China Automobile Endurance Championship 2025 season will be held at the Chengdu Tianfu International Racecourse. As the national event enters its eighth season, Xiaomi officially confirmed its title sponsorship of the 2025 CEC, marking the official entry of the China Endurance Championship into a new era.

The CEC China Endurance Championship is approved by the State General Administration of Sports and the China Automobile and Motorcycle Sports Federation, included in the annual national sports competition plan and the China Automobile and Motorcycle Sports Federation calendar, and registered with the FIA International Automobile Federation.

As a global technology company with smartphones, smart hardware and IoT platforms at its core, Xiaomi Group has accelerated its layout in the fields of smart electric vehicles and AI in recent years, promoting the "people-car-family full ecosystem" strategy.

The two parties have joined forces to inject new vitality into racing.

Xiaomi SU7 Ultra will make a stunning appearance to help the endurance national race

In this cooperation with CEC, Xiaomi will bring its flagship model, the Xiaomi SU7 Ultra, to the race. It will not only gather Xiaomi car owners to deeply experience the charm of the track and promote the concept of safe driving, but also invite users to watch the race in person and feel the speed and passion of the drivers on the track up close.

It is worth noting that Xiaomi Motors will provide official safety car and medical car support for the entire event, and the first station in Chengdu will be the safety car of Xiaomi SU7 Ultra. As the pinnacle of the Xiaomi SU7 series, it will escort the safety of the event throughout the entire process with its elegant design and powerful performance.

To promote racing culture, Xiaomi and CEC work together

Xiaomi SU7 Ultra aims to create a "new luxury car" that fits the contemporary era. It can race at high speed on the track in its original state; it is also a model of new luxury cars, with both the power and elegance of "having a fierce heart and smelling roses", and it is easy to drive in daily life. At present, Xiaomi SU7 Ultra has won the honor of the fastest four-door mass-produced car in many domestic racing tracks. Behind these achievements is Xiaomi's persistent pursuit of excellent performance, as well as continuous R&D innovation and exploration.

Now, Xiaomi has officially become the title sponsor of the CEC event. In 2025, the two parties will join hands to land on well-known domestic tracks such as Chengdu, Ningbo, Pingtan, Wuhan, and expand to more racing venues. Relying on Xiaomi's brand influence, the two parties will jointly enhance the attention and industry influence of domestic automobile sports events and promote the vigorous development of automobile sports culture.

Adhering to the spirit of never-ending endurance, the 2025 Xiaomi China Automobile Endurance Championship will be the first to embrace fans in Chengdu. In the passionate top-level arena, the technological elements of Xiaomi will burst out with all their strength and ignite the arena. Let us look forward to it together and go to the passionate start of this new season!